Why Priority1 Is the Freight Agent Partnership Built to Last

When you’re looking for a freight agent program, commission splits and technology features get all the attention. And they matter. But there’s a bigger question most agents don’t think to ask until it’s too late: Who actually owns the company you’re building your business with, and what are they optimizing for?

At Priority1, the answer is simple. We’re privately held. We’re debt free. We don’t have shareholders demanding quarterly returns or private equity firms looking for their exit. Every decision we make is based on what’s best for our people and our partners—because those are the only people we answer to.

That might not sound flashy. But if you’ve ever been with a brokerage that got acquired, restructured, or squeezed by investors, you know exactly why it matters.

No Shareholders. No PE Firms. No Hidden Agendas.

The logistics industry has seen a wave of mergers, acquisitions, and private equity buyouts over the past several years. What usually follows is predictable: leadership changes, cost-cutting, agent programs getting restructured, support teams getting downsized, and the people who built the business getting treated like line items on a spreadsheet.

Priority1 doesn’t operate that way. As a privately held, debt-free company, we have the freedom to invest in what actually matters—our technology, our people, and our agent partnerships—without pressure from outside investors looking for short-term returns. When we make a decision about how to support our agents, it’s because it’s the right thing to do for the long term. Not because a board told us to.

That stability isn’t just a talking point. It’s the foundation your business is built on. When you partner with Priority1, you’re not wondering whether the company will look the same in two years. We’ve been building this since 1995, and we’re not going anywhere.

We Actually Take Care of Our People

Every company says they value their people. Priority1 actually shows it. We invest heavily in the teams, technology, and infrastructure that support our agents and their customers—because when the people around you are set up to succeed, you succeed too.

That commitment extends to everyone in the Priority1 ecosystem—our agents, our internal teams, our carrier partners, and our customers. We don’t cut corners on support to protect a margin for investors. We reinvest in the people and tools that drive this business forward, because that’s what a privately held company with a long-term mindset actually does.

The result? People stay. Your support team knows your account. Your technology keeps getting better. And your partnership with Priority1 gets stronger every year—not weaker.

A True One-Stop Shop for Your Customers

Priority1 is a full-scale 3PL covering every mode of transportation outside of small pack. LTL, full truckload, expedited, air freight, international, drayage, flatbed, temperature-controlled, hazmat, high-value—we handle it all. That means your customers get one point of contact for everything, and you don’t lose business because your brokerage can’t support a mode they need.

With partnerships across thousands of national and regional carriers—including over 47,000 full-truckload carriers—you’ll have the capacity access and pricing power to compete in any lane. Our diverse LTL portfolio includes national, regional, and micro-regional partners who are service leaders in their geographic footprints.

Technology Built for Agents, by People Who Get It

Cabo® is Priority1’s proprietary transportation management system, built in-house from the ground up. It’s not a repackaged third-party platform. Cabo® gives you multimodal quoting, dispatch, and real-time tracking in a single, mobile-friendly dashboard. It includes freight bill auditing, dispute workflow, and customizable reporting—all cloud-hosted so you can work from anywhere.

Both you and your customers can access Cabo® from any device. That kind of visibility builds trust with your shippers and makes your life easier on a daily basis.

Back-Office Support That Actually Supports You

Our back office is fully staffed and handles billing, collections, disputes, claims, and more so you can focus on what generates revenue—finding customers and moving freight. Every agent gets assigned, dedicated support:

  • Agent Development contact
  • Financial Analyst
  • Key Account Reps
  • Billing and collections team
  • Claims team
  • Strategic management access

When you onboard, a dedicated specialist helps train and transition your business from day one—with no upfront costs. We also provide ongoing sales training for your reps because your growth is our growth.

Uncapped Commissions. No Restrictions. No Games.

Priority1 offers competitive, uncapped commissions paid twice a month. No territory restrictions—if you can win the business, it’s yours. We don’t cap your earning potential, and we don’t limit where you can sell. We want you to grow as big as your ambition allows.

What Our Agents Say

The best measure of any agent program is what the agents themselves say. Here’s what Priority1 agents consistently tell us:

“Priority 1 has been the best platform for my business that I have experienced. I have nearly 10x’d since starting with them. They have dedicated back-office support, state-of-the-art software, and some of the most competitive rates. They are a company that not only values my business but acts as a TRUE partner.”

“We started with Priority1 about ten years ago. We have seen Priority1 apply so many resources towards development, training, and creating a multi-functional platform through the years.”

That kind of loyalty doesn’t happen by accident. It happens when a company keeps its promises year after year.

The Bottom Line

There are a lot of freight agent programs out there. Some offer big commissions. Some offer great technology. Very few offer what Priority1 does: a privately held, debt-free company with no outside investors, a genuine commitment to its people, best-in-class technology, full multimodal capability, and a track record that goes back three decades.

We’re not building this for a quarterly earnings call. We’re building it for the agents and employees who make Priority1 what it is. If that sounds like the kind of partnership you’ve been looking for, we’d love to talk.

 

Ready to learn more?

Visit priority1.com/agents or contact us to start the conversation.

EMPLOYEE OF THE QUARTER: JAYCEE WELCH

Priority1 is thrilled to shine the spotlight on Jaycee Welch as our Employee of the Quarter! A year and a half into her Priority1 journey, Jaycee has become the heartbeat of our front desk and a shining example of what it means to show up with creativity, kindness, and a whole lot of heart.

As our Receptionist, Jaycee is often the first face people see and the first voice they hear — and she makes that first impression count. Her responsibilities span far beyond answering phones, from managing mail and office supplies to creating stunning graphics, supporting training materials, and assisting with career fair efforts. Her manager, Hailey Vershum, says it best: “Jaycee is someone I can always rely on. She’s taken ownership of her role and really made it her own. The consistency and professionalism she brings every day make a real difference, and this recognition is very well deserved.”

One of Jaycee’s most beloved contributions to Priority1 culture is the personalized birthday cards she has designed and handed out to every employee since May 2025 — over 200 cards and counting. She also brought her Cricut machine to Priority1’s End of Year Event, designing personalized names for each check presented on stage. Polished, thoughtful, and so very Jaycee.

Originally from Junction City, Arkansas, Jaycee is currently studying Elementary Education at Southern Arkansas University while maintaining a 4.0 GPA for three consecutive semesters — all while working two jobs and planning her dream wedding. Outside of work, she enjoys crafting, painting, spending time with her fiancé and their two fur babies Fin and Joe, and catching up on The Real Housewives. Her biggest admirer and inspiration? Her mom, whose example has shaped everything Jaycee is today.

Looking ahead, Jaycee plans to become a high school history teacher and coach cheerleading — with state and national championships in her sights. Her advice for new employees is simple: “Work hard, be yourself, and never forget we’re all on the same team.” And her personal mantra says it all: “Always be yourself, work hard, and lead with kindness.”

Please join us in congratulating Jaycee on this incredibly well-deserved recognition. Priority1 is a better place because of her, and we can’t wait to see everything she accomplishes next.

Why Freight Agents Are Choosing Priority1 as Their Brokerage Partner

Going independent doesn’t mean going alone—and the brokerage you partner with will determine whether you build a thriving business or spend your time fighting bad technology, slow back-office support, and carrier access problems.

Priority1 launched its freight agent program in 2008. Since then, we’ve helped hundreds of agents build and scale their logistics businesses. Some have doubled or tripled their revenue. Others have grown well beyond that. All of them will tell you the same thing: the program works because Priority1 was built to be a true partner, not just a platform.

Here’s what sets Priority1 apart from other freight agent programs—and why agents who join tend to stay.

Technology That Works as Hard as You Do

If you’ve been in this industry long enough, you’ve used a TMS that felt like it was built in 2005. Priority1’s Cabo® TMS was launched in 2020 and is continuously updated. It’s a web-based, mobile-friendly platform where you can quote LTL, truckload, and expedited shipments side by side, book loads, track in real time via API-integrated carrier connections, audit freight bills, manage disputes, and pull customized reports—all from one login. For agents who have worked with clunky legacy systems or had to piece together multiple tools, Cabo® is a game-changer. As agent owner Mike L. puts it after ten years with Priority1: “Combining our carrier network alongside the new Cabo® transportation management system, we are at the top of the food chain.”

A Carrier Network That Gives You an Edge

Your customers don’t care which brokerage your authority sits under. They care about rates and service. Priority1 has relationships with over 47,000 full-truckload carriers and a diverse LTL portfolio of national, regional, and micro-regional partners. With over 1.5 million shipments per year, our volume gives agents top tier pricing that smaller programs and independent brokerages can’t touch. Whether your book is heavy on LTL, truckload, or expedited, Priority1 supports every mode outside of small pack. You don’t need to split your business across multiple brokerages or turn customers away because your partner doesn’t handle a specific mode.

Back-Office Support That Actually Supports You

There’s a reason the most common frustration agents cite when switching programs is back-office support. When a customer has a billing question or a claim to file, they don’t call your brokerage’s general inbox—they call you. And when you can’t get a fast answer from your back office, it’s your reputation on the line. Priority1 provides every agent with dedicated support across the entire organization: Agent Development, a financial analyst, key account reps, billing and collections, a claims team, and access to strategic management. This isn’t a ticketing system. These are real people who know your name, your customers, and your business.

Financial Stability in an Unstable Market

The freight market cycles. Rates compress. Volumes dip. And when that happens, brokerages that are overleveraged, PE-backed, or carrying debt start cutting—support staff, agent programs, technology investment. Priority1 is privately owned, debt-free, backed by sister company Priority Wire & Cable, and has never taken outside investment. We have never had a round of layoffs. Our agents don’t wonder whether their brokerage will be around in two years or whether their back office will be gutted during the next downturn. That kind of stability isn’t common in this industry, and agents who’ve lived through a market cycle know exactly how much it’s worth.

What It Takes to Get Started

Priority1’s agent program is built for experienced logistics professionals who are ready to grow. Here’s what we look for:

  • Two years of freight sales experience (minimum)
  • A portable book of business
  • An entrepreneurial mindset and drive to grow

There are no upfront costs. Commissions are uncapped and paid twice a month. Our onboarding specialist will handle the transition of your business—training, system setup, carrier introductions—so you can start earning from day one. As agent owner Patrick says: “Priority 1 was an excellent decision for me when I was looking for a brokerage to partner with. I was looking for a company that aligned with my desire to provide top-notch service to my customers. The brokerage needed cutting-edge software for booking, quoting, and tracing loads. They also needed excellent rates with high-quality carriers. With Priority1, I was able to find all those qualities.”

Ready to explore what Priority1’s freight agent program can do for your business? Visit priority1.com/agents or contact us directly. No pressure, no obligation—just a conversation about whether we’re the right fit.

EMPLOYEE OF THE QUARTER: LYDIA USSERY

Priority1 is thrilled to shine the spotlight on Lydia Ussery as our Employee of the Quarter! With nearly two years into her Priority1 journey, Lydia has set the standard for excellence, relationship-building, and unwavering dedication as a Customer Success Manager.

In her role, Lydia builds and maintains relationships with customers, oversees account processes and details, and runs quarterly and 30-day meetings. Her commitment to her customers and her team has not gone unnoticed. As Zach Miller, Director of Customer Success, says:

“Lydia is driven to excel not only in performance but also in building meaningful relationships. She consistently looks for ways to help her customers succeed and embodies the mindset of running to the problem while finding the positives in every situation. Lydia elevates everyone around her, setting the standard for excellence within the Customer Success team.”

Lydia is especially proud of having the opportunity to speak to a supply chain class at UCA about Priority1 and her position—a testament to her passion for the company and her role. She holds herself to an extremely high standard, driven by a burning desire to be successful and make the most of every single day. “I not only want to make myself proud, but I want to respect my leadership and to work hard so that they are proud of me as well,” Lydia shares. She credits her success to listening to the direction given by Zach Miller and Andy Conger and applying everything they’ve taught her, while also putting tremendous effort into staying on top of her customers’ needs and building trust with them.

Hailing from Morrilton, Arkansas, and now living in Conway, Lydia is a proud graduate of the University of Arkansas (online). When she’s not excelling at Priority1, you’ll find her traveling and playing guitar with her boyfriend or cozied up on the couch snuggling with her cat, Stormi, and reading a good book. While she’s not a huge TV watcher, she does love binge-watching her favorite content creators on YouTube. And if she could have dinner with anyone? Dolly Parton, hands down.

Lydia’s biggest source of inspiration is her parents, whom she describes as the most hardworking people she’s ever met—people who always prioritized family and gave her not only the best life possible but also the best examples to follow. Their advice resonates deeply with her: “Love God, be a good friend, work hard, and all else will then fall into place.”

Looking ahead, Lydia’s short-term goal is to remain the #1 Customer Success rep in GP and revenue by the end of 2025. Long-term, her overall career aspiration is to have a job she looks forward to every day where she can help people, which she feels she’s already found at Priority1. Her advice for new employees? “Work extremely hard to learn as much as you can as fast as you can. The sooner you feel confident, the sooner you will thrive.”

What does Lydia love most about Priority1? “The environment! I get to spend 40+ hours a week with my friends 😊.” Her personal mantra says it all: “If you weren’t ready, you wouldn’t have the opportunity.”

Please join us in congratulating Lydia Ussery on her outstanding achievements! We’re excited to watch her continued growth and look forward to celebrating more remarkable team members in the quarters ahead.

EMPLOYEE OF THE QUARTER: CAIT MARLOW

Priority1 is thrilled to shine the spotlight on Caitlin “Cait” Marlow as our Employee of the Quarter! Nearly four years into her Priority1 journey, Cait, affectionately known as “Sprinter Van,” continues to set the standard for excellence, teamwork, and positivity. 

Cait serves as LTL Support for Inside Sales, playing a key role in ensuring our Inside Sales team delivers exceptional service to customers. Her diverse experience as a KAR, collector, and in two different LTL support roles is a testament to her versatility. As Forrest Goss, Director of LTL Support, says: 

“Caitlin has been nothing short of a rock star for the LTL Support Team. Her resume is hard to beat: as a KAR, collector, and two different roles in LTL Support, she has supported operations for the Agent network, Outside Sales, and most recently our Inside Sales unit. How many other folks at the company can say that? 

Caitlin is everything we expect from a Priority1 employee: positive, prompt, diligent, and doesn’t stop chasing something until it’s finished. While she’s now on Inside Sales support, she’s still in touch weekly with Outside reps, who reach out to ask for advice, knowledge, or just to check in on her, thanks to the strong relationships she’s built. I couldn’t be more proud, and I’m excited to see her continue to grow here.” 

Cait is especially proud of helping launch this new Inside Sales support team with Forrest and extending her support beyond Outside Sales, bringing the same energy and commitment to every role. She credits the drive and camaraderie of her department as a daily motivation, stating, “The department itself drives each other. We have a great group of people I love working with.” Additionally, her son is her biggest source of inspiration, fueling her dedication and ambition. 

Hailing from Bryant and a proud graduate of UALR, Cait loves concerts and a good book when she’s not excelling at Priority1. TV favorites like The Office and Brooklyn 99 are her go-to for relaxation, and she’d be delighted to have dinner with Michael Scott! 

Cait’s career aspiration is clear: continue growing this dynamic team and one day become a supervisor. Her advice for new employees? “Ask the question. Freight changes every day, and even our higher ups ask questions.” She values an open, inquisitive workplace, emphasizing, “Try a different perspective” as her personal mantra. 

Above all, Cait cherishes the support and community at Priority1: “The employees and the support you get here” make all the difference. 

Please join us in congratulating Cait Marlow on her outstanding achievements! We’re excited to watch her ongoing journey and look forward to celebrating more remarkable team members in the quarters ahead. 

 

Celebrating National Truck Driver Appreciation Week 2023

Honoring the Backbone of America’s Economy

Every year, during the second week of September, the nation comes together to celebrate National Truck Driver Appreciation Week. This week-long event, which runs from September 10th to 16th in 2023, offers a heartfelt opportunity for all of us to recognize and express our gratitude to the unsung heroes who play a pivotal role in our everyday lives – truck drivers.

Truck drivers are the backbone of America’s economy, ensuring that goods reach their destinations, stores stay stocked, and industries continue to thrive. Their hard work and dedication often go unnoticed, but this week is our chance to shine a well-deserved spotlight on their crucial contributions.

Truck Drivers Deserve Appreciation & Here’s Why:
  • They Keep the Supply Chain Rolling: Truck drivers are the keystone of the supply chain. They transport goods from manufacturers to distribution centers, retail stores, and directly to consumers. Without their tireless efforts, store shelves would remain empty, and industries would grind to a halt.
  • They Brave Challenging Conditions: Truck drivers face adverse weather conditions, heavy traffic, and long hours on the road, making their job physically and mentally demanding. Their commitment to delivering goods safely and on time is commendable.
  • They Work Through the Pandemic: The COVID-19 pandemic highlighted the essential role of truck drivers. While many were staying safe at home, truck drivers continued to transport critical supplies, medical equipment, and food across the nation, ensuring that communities had what they needed to survive.

 

Ways to Celebrate National Truck Driver Appreciation Week 2023:
  • Say Thank You: A simple “thank you” goes a long way. If you encounter a truck driver during this week, take a moment to express your appreciation for their hard work. A smile and a kind word can brighten their day.
  • Share Stories: Use social media to share stories of the truck drivers in your life or community. Highlight their dedication and the challenges they overcome daily. Use the hashtag #TruckDriverAppreciationWeek to spread the word.
  • Support Truck Stop Initiatives: Many truck stops and organizations run special events and promotions during this week. Consider supporting these initiatives. For instance, some truck stops offer discounted meals or services to truck drivers.
  • Gifts and Tokens of Appreciation: Consider sending a token of appreciation to a truck driver you know. It could be as simple as a gift card, a heartfelt letter, or a care package with snacks and essentials for the road.
  • Safe Driving: Show your appreciation by practicing safe driving around trucks. Maintain a safe following distance, avoid cutting off trucks, and never drive in their blind spots. Respect their need for space on the road.
  • Support Legislation for Truck Driver Rights: Advocate for fair working conditions, reasonable hours, and improved facilities for truck drivers. Support legislation that promotes their well-being.

 

National Truck Driver Appreciation Week 2023 is our chance to come together as a nation and show our gratitude to the hardworking men and women who keep America moving. These dedicated professionals ensure that the wheels of our economy keep turning, even in the face of adversity. Let’s make this week special for them and remind them that their efforts do not go unnoticed. From all of us, thank you, truck drivers, for your unwavering commitment to our nation’s prosperity.

From all of us at Priority1, thank you, truck drivers of America!

BY: LYDIA CADDY

EMPLOYEE OF THE QUARTER: GAVIN WHEELER

Priority1 is honored to announce our newest Employee of the Quarter: Gavin Wheeler

At Priority1, we take pride in recognizing outstanding team members who consistently go above and beyond to make a difference. This quarter, we shine the spotlight on Gavin Wheeler, our Senior Talent Acquisition Recruiter, who has been with us for over two years. Gavin’s dedication and passion for finding driven individuals to join our sales team have had a profound impact on our organization.

“Since day one, Gavin has been one of the most dedicated employees I’ve had the pleasure of working with. He comes in early, stays after hours, and has a work ethic that could be described as sickening to most. Gavin never turns down a new challenge or task, and always uses these particular situations as opportunities for growth. Not only is Gavin an exemplary employee, but he’s also an excellent example of how to just be a great human being.”- Brock Hogan, Manager of Talent Acquisition

Gavin’s role as Senior Talent Acquisition Recruiter revolves around seeking out individuals who are eager to grow their sales careers and ensuring they have a great initial experience with the company. In his time at Priority1, Gavin has successfully hired over 100 Sales Associates, a milestone he takes immense pride in. Being able to build a strong and talented team motivates Gavin, knowing that his efforts contribute to the success of the company and the lives of the people he hires.

To new employees at Priority1, Gavin offers wise advice: “Be the hardest worker around and celebrate both the small and big wins.” He believes that hard work, combined with gratitude, is the key to building a successful and fulfilling career.

Gavin, a proud University of Nebraska alum, calls Kansas City, MO, his home and is an enthusiastic Chiefs fan. The values that motivate Gavin are deeply rooted in his personal life as well. He admires his parents for being his greatest support system, emphasizing the importance of family and relationships. As a Senior Talent Acquisition Recruiter, Gavin brings this sense of care and understanding to every candidate he interacts with, creating a positive experience.

Beyond his role at Priority1, Gavin has a life filled with hobbies and interests. He enjoys spending his free time golfing, watching sports, and going on exhilarating hikes. His love for adventure extends beyond the office, as he once had a thrilling skydiving experience in Las Vegas.

What drives Gavin to achieve great results in his department is his belief that his recruiting efforts can significantly impact the future of every office and associate. He is dedicated to hitting his key performance indicators (KPIs) and providing every candidate with an excellent experience. Gavin’s passion for talent acquisition comes from his desire to connect candidates with opportunities that align with their career goals, making a positive impact on their lives. Gavin’s drive and determination in his career stem from his aspiration to become a leader and mentor. His in the future is to guide his own team’s professional development and growth, imparting his knowledge and expertise to cultivate future talents within Priority1.

One piece of advice that has stuck with Gavin through his journey is to “talk less and listen more.” This invaluable lesson has taught him the importance of active listening and understanding others, making him an empathetic and attentive recruiter.

Gavin, congratulations from all of us at Priority1 for your incredible accomplishments. As a Senior Talent Acquisition Recruiter, your invaluable contributions have been outstanding, and we are delighted to acknowledge your hard work and achievements.

Tune in next quarter to see who Priority1 names our next Employee of the Quarter!

BY: LYDIA CADDY

EMPLOYEE OF THE QUARTER: FAITH PATTERSON-DINWIDDIE

Priority1 is honored to announce our newest Employee of the Quarter: Faith Patterson-Dinwiddie.

Faith has been an integral part of the Priority1 team for two years, bringing her expertise to the table as a Financial Analyst. Her role is vital to the team as she handles invoicing, correspondence related to invoicing, and provides billing support to clients. She also ensures timely payment processing and researches invoice discrepancies. Faith works closely with other departments to verify and record transactions, and resolves any account discrepancies.

Faith’s favorite project at Priority1 has been the new collection software that recently was incorporated. Although her team members had varying levels of experience in collections, they were all introduced to the system simultaneously. The process of learning about this software and discovering different ways to use it has brought her team closer and allowed for a greater appreciation of each person’s unique abilities and strengths within the team.

“Prior to coming to Priority1, Faith didn’t have a collections experience, but she has jumped right in to learn her role.  She is dedicated and committed to providing good customer service to her sales teams.  We often receive compliments on how well she handles her accounts and her continued support of the Financial Services team. “- Carrie Kemmer, Senior Financial Services Manager

Faith is a native of Pine Bluff, Arkansas and an alumna of the University of Arkansas at Pine Bluff. In her free time, she loves spending time with her husband, family, and friends, as well as creating content for her lifestyle blog, I Am Faith Lasha. When asked about who she admires most as her role model, Faith proudly spoke of her mother, who she lost in 2011.

Faith’s sales and Agent teams, as well as management, are what motivate her to achieve outstanding results in her department. She takes pride in delivering the outcomes they need, and their gratitude and patience make it all worthwhile. Faith finds learning new things and overcoming challenges to be her biggest motivators.

Faith lives by her personal mantra: “You don’t have to go fast you just have to go! Even baby steps move you forward.”

At Priority1, Faith values the company culture above all else. While completing tasks is a top priority, the team also operates like a close-knit family. Every member supports, learns from, and leans on each other. Faith has learned that planning too far ahead can be stressful, so she’s focused on living in the present moment. Faith is open to any opportunity that comes her way for the future. She aims to excel in her current position, as well as be receptive to learning and personal growth. Faith takes the time to appreciate her progress and the present moment.

Faith, congratulations from all of us at Priority1 for your incredible accomplishments. As a Financial Analyst, you have made immeasurable contributions, and we are thrilled to recognize you for your hard work and achievements.

Tune in next quarter to see who Priority1 names our next Employee of the Quarter!

BY: LYDIA CADDY

The Ultimate guide for DOT Blitz Week 2023

The Federal Motor Carrier Safety Administration (FMCSA) conducts an annual event known as DOT Blitz Week. This event involves the FMCSA working alongside state and local law enforcement agencies to ensure the safety and compliance of commercial motor vehicles (CMVs) and their drivers on the road. DOT Blitz Week 2023 is expected to take place next week, May 16-18, 2023.

What is DOT Blitz Week?

  • An annual event conducted by the FMCSA in partnership with state and local law enforcement agencies.
  • The event aims to ensure the safety and compliance of CMVs and their drivers on the road.
  • The event takes place over a week, during which there is an increase in inspection activities on CMVs and their drivers.

 

How will DOT week affect the truckload market?

  • Due to increased inspection activities, there may be delays in delivery times, which can cause capacity restraints for carriers.
  • Carriers may need to spend additional time and resources to comply with federal regulations, which can result in higher rates.
  • Many carriers will not be accepting loads during DOT week.

 

How to prepare for DOT Blitz Week and potential rate increases?

  • Shippers should book their truckloads in advance if possible to secure a spot with a carrier.
  • If possible, ship your truckload freight this week and have it delivered on May 15th(Monday); or have it picked up on May 19th (next Friday).
  • Be flexible on shipment dates and hours to accommodate any potential delays caused by inspection activities.

 

In conclusion, be patient! Rates and capacity will go back to normal shortly after DOT week is complete. Anticipate that drivers might not be as willing to accept last minute loads. Typically, long haul rates will be impacted greater than local truckload routes.

Priority1 partners with over 100,000 different asset based truckload providers and you can reach out to your local rep to get more information on DOT week as well as get the most up to date market rates.

By: Peyton Berry, Director of Sales – PNW

Three Biggest Tips for Selling Big Deals

The only way you learn how to sell big deals is by selling big deals. – Ryan “The Machine” Majerle


Ryan produced the above quote after hearing Bill Parcels state something similar in reference to winning big games. Our team’s experience selling multimillion-dollar accounts and helping others do the same has shown us that Ryan’s quote is spot on.

Priority1 just finished another Advanced Sales training this month in Houston, TX. This class was made up of tenured reps who’ve been with the company for 9 to 15 months. The content taught at this event was geared toward helping sales reps better identify what a good enterprise opportunity looks like, including the following topics:

– Best practices for booking meetings with owners and C-suites

-Gathering key info for those meetings from other stakeholders in the business

-Uncovering inefficiencies with different departmental processes inside the business

-Presenting and selling on value (not price)

The teaching material delivered to this group came from sales leaders who have proven track records selling to large volume shippers. The reps in attendance were given everything our leadership team knows about how to be successful in this arena. Despite all of that, the quote referenced above will still hold true for each of these reps and for anyone else who dreams of closing big deals one day. No one ever fully understands how to close big deals until they’ve gone through the entire process of prospecting, developing, booking, meeting, closing, activating, and managing a big deal for themselves.

With that being said, anyone reading this article can learn how to sell big deals, but they will also need a good leader who will show, teach, and coach them through each step of the process. See below for my 3 biggest tips for selling big deals that everyone must know.

1. The hardest part of closing a big deal is just getting in the room. Booking a meeting with the “true” decision maker (i.e., owner, president, CEO, CFO, COO, VP, etc.) will always be your greatest challenge. If the person you’re trying to close has manager or even director in his or her title, then most likely that person won’t be the final decision maker. Further, your leader should hold you accountable for booking enterprise-level meetings with the right decision maker. They shouldn’t allow you to book these meetings with shipping managers, directors of supply chain, logistics managers, etc., as it will only set you up for failure. Those people can still be champions for you in the deal, but you shouldn’t try to sell the deal to them. Holding yourself accountable for booking meetings with the true decision maker at a company is the single most important thing you can do to set yourself up for success when learning to close big deals. The first question I always ask when someone comes to me for help on an enterprise opportunity is this: “What’s the name and title of the person you’re meeting with?”

2. The second hardest part of closing a big deal is getting all the data you’ll need to assess the financial impact on the client should they move their business over to you. You can’t close a big deal without getting the buyer to trust you enough to give you their internal financial data. This is an absolute must, and, again, your leader should not let you proceed until this requirement is met. Further, if you’re unable to attain this information from the prospect, they are either not ready to buy or they just don’t want to buy from you.

If you succeed with the first and second parts, you have set yourself up for success, and your chances of closing a big deal have dramatically increased.

3. Finally (my favorite point), you need a leader who will do everything in his or her power to help you land your first big deal if the top two points are met. Furthermore, you need a leader who will help you learn and develop your enterprise selling skillset by showing, teaching, and coaching you through every step of the process. The number one reason people leave a sales job is because they stop learning and developing in their role.  It’s important to find a good leader because no one should ever feel this way at his or her job.  If you think this is the reason why you’re not closing big deals, you should address this issue right away with your executive leadership team. They should be able to give you and your manager the support you both need to continuously grow in your respective roles. It’s important to know that we all need help from others to get better, so don’t ever think that you can’t reach out to any of your leaders (even the higher-ups) for help. It’s their job to help you, so let them do their jobs and let them help you learn to sell big deals even if the leader you report to directly doesn’t have all the answers.

In closing, I want all of you to ask yourselves these questions:

-In the next 12 months, do I want to learn how to sell big deals? If I answer yes, then what is holding me back?

-Lastly, what support do I need from my leadership team to make sure that I don’t fail to hit my goal?

As I said earlier, anyone out there, including all of you reading this article, can learn how to sell big deals, but do you really want to? Are you sure? Really? Just so you know, going through this process will be the hardest thing you’ll ever do, and you’ll most likely fail hundreds, if not thousands of times before you ever see your first win booking a meeting with a true decision maker at the right opportunity.  Even then, success at closing that decision maker and landing that big deal is in no way guaranteed. Now that you know this, are you still 100% positive that you want to put yourself through all of the mental and physical anguish of learning this skillset?

Well… if your answer is still yes, please do this for me right now. Grab your iPhone (it’s probably already in your hand), find your camera app, open it up, click the reverse camera icon, and then just stare at that beautiful image you see on your screen. That strong, smart, super attractive person you see staring back at you is literally the only thing holding you back from turning your dream of selling big deals into a reality.  Does that make sense?  Great!  So whenever you’re ready (take your time), I want you to tell that person on your screen that he or she is not going to hold you back anymore, and let’s go do this thing!

By: Zach Kyle, SVP of Sales

 

EMPLOYEE OF THE QUARTER: KEVIN HAMILTON

Priority1 is honored to announce our newest Employee of the Quarter: Kevin Hamilton.

Kevin joined the Priority1 team six years ago as our Truckload Administrator. Kevin spearheads carrier compliance, ensures that carriers are up to Priority1’s standards, and installs the carriers in Cabo for use.

“Kevin is the definition of a team player. He is always willing to do anything that is asked of him and pushes himself to go above and beyond. He is willing to help anyone at any time, and if you ask anyone in carrier sales, he is greatly appreciated for all that he does. This award is well deserved!” — Jason Sheffler, Director of Carrier Sales

A significant milestone for Kevin occurred during the transition of our internal TMS. In the early stages of this transition, the carriers required double the effort since they were using both programs. Kevin was proactive during this time as he focused on exporting carriers from one platform to the other, which was a tedious task as Priority1 has over 47,000 carriers.

Reading and writing are Kevin’s passions, and he once shared a pen pal relationship with the co-creator of Spider-Man. He is a self-published author whose fantasy novel Enemy Among Us is available on Amazon and at Barnes and Noble. He is currently spending his time working on a sequel. He also enjoys watching TV shows such as House of the DragonThe Last of UsWhat We Do In the Shadows, and generally anything Marvel or Star Wars. Kevin enjoys spending his time rooting for the Dallas Cowboys as well as training in Brazilian jiu jitsu. As an author, Kevin will continue writing compelling stories and building a following.

Kevin’s personal mantra is from the words of Albert Einstein: “Strive not to be a success, but rather to be of value.” Kevin’s department is crucial to Priority1 as they are a last line of defense in terms of making sure only quality carriers are working on Priority1 loads, especially in terms of safety and compliance.

Kevin aspires to help the admin team grow as Priority1 continues to grow, both to take the load off other departments and to keep providing high-quality work. The team has doubled over the last year, and he would like see that growth continue and to see the department flourish: “There is a genuine sense of teamwork from folks from all walks of life. You have the ability to be yourself while also being part of the team.” — Kevin Hamilton, Truckload Administrator

Kevin, congratulations from all of us at Priority1 for your incredible accomplishments. As a Truckload Administrator, you have achieved immeasurable success, and we are thrilled to recognize you for your dedicated work and achievements.

Tune in next quarter to see who Priority1 names our next Employee of the Quarter!

BY: LYDIA CADDY