Why Freight Agents Are Choosing Priority1 as Their Brokerage Partner

Going independent doesn’t mean going alone—and the brokerage you partner with will determine whether you build a thriving business or spend your time fighting bad technology, slow back-office support, and carrier access problems.

Priority1 launched its freight agent program in 2008. Since then, we’ve helped hundreds of agents build and scale their logistics businesses. Some have doubled or tripled their revenue. Others have grown well beyond that. All of them will tell you the same thing: the program works because Priority1 was built to be a true partner, not just a platform.

Here’s what sets Priority1 apart from other freight agent programs—and why agents who join tend to stay.

Technology That Works as Hard as You Do

If you’ve been in this industry long enough, you’ve used a TMS that felt like it was built in 2005. Priority1’s Cabo® TMS was launched in 2020 and is continuously updated. It’s a web-based, mobile-friendly platform where you can quote LTL, truckload, and expedited shipments side by side, book loads, track in real time via API-integrated carrier connections, audit freight bills, manage disputes, and pull customized reports—all from one login. For agents who have worked with clunky legacy systems or had to piece together multiple tools, Cabo® is a game-changer. As agent owner Mike L. puts it after ten years with Priority1: “Combining our carrier network alongside the new Cabo® transportation management system, we are at the top of the food chain.”

A Carrier Network That Gives You an Edge

Your customers don’t care which brokerage your authority sits under. They care about rates and service. Priority1 has relationships with over 47,000 full-truckload carriers and a diverse LTL portfolio of national, regional, and micro-regional partners. With over 1.5 million shipments per year, our volume gives agents top tier pricing that smaller programs and independent brokerages can’t touch. Whether your book is heavy on LTL, truckload, or expedited, Priority1 supports every mode outside of small pack. You don’t need to split your business across multiple brokerages or turn customers away because your partner doesn’t handle a specific mode.

Back-Office Support That Actually Supports You

There’s a reason the most common frustration agents cite when switching programs is back-office support. When a customer has a billing question or a claim to file, they don’t call your brokerage’s general inbox—they call you. And when you can’t get a fast answer from your back office, it’s your reputation on the line. Priority1 provides every agent with dedicated support across the entire organization: Agent Development, a financial analyst, key account reps, billing and collections, a claims team, and access to strategic management. This isn’t a ticketing system. These are real people who know your name, your customers, and your business.

Financial Stability in an Unstable Market

The freight market cycles. Rates compress. Volumes dip. And when that happens, brokerages that are overleveraged, PE-backed, or carrying debt start cutting—support staff, agent programs, technology investment. Priority1 is privately owned, debt-free, backed by sister company Priority Wire & Cable, and has never taken outside investment. We have never had a round of layoffs. Our agents don’t wonder whether their brokerage will be around in two years or whether their back office will be gutted during the next downturn. That kind of stability isn’t common in this industry, and agents who’ve lived through a market cycle know exactly how much it’s worth.

What It Takes to Get Started

Priority1’s agent program is built for experienced logistics professionals who are ready to grow. Here’s what we look for:

  • Two years of freight sales experience (minimum)
  • A portable book of business
  • An entrepreneurial mindset and drive to grow

There are no upfront costs. Commissions are uncapped and paid twice a month. Our onboarding specialist will handle the transition of your business—training, system setup, carrier introductions—so you can start earning from day one. As agent owner Patrick says: “Priority 1 was an excellent decision for me when I was looking for a brokerage to partner with. I was looking for a company that aligned with my desire to provide top-notch service to my customers. The brokerage needed cutting-edge software for booking, quoting, and tracing loads. They also needed excellent rates with high-quality carriers. With Priority1, I was able to find all those qualities.”

Ready to explore what Priority1’s freight agent program can do for your business? Visit priority1.com/agents or contact us directly. No pressure, no obligation—just a conversation about whether we’re the right fit.

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