Priority1 is honored to announce our next Employee of the Quarter after successfully closing out the first quarter of 2022: Lydia Caddy.
Lydia joined the P1 team almost two years ago as our primary Digital Marketing Specialist. Her role is a crucial infrastructure of Priority1’s culture and brand. She spearheads many essential projects for external marketing, including all of Priority1’s social media accounts and website design. Simultaneously, she oversees the successful management of brand awareness, creating and implementing marketing material for all departments, monitoring SEO, and various other tasks.
Lydia wrapped up a significant project at the tail-end of Q1: the entire re-design of Priority1’s new website. Nearly a year-long task, she and multiple stakeholders collaborated to create a website from the ground up, highlighting P1’s unique culture and voice in the transportation space.
“When I first started, this was something I was looking forward to helping implement, and seeing it come to life was a wonderful accomplishment for our team and our company. I loved this project because I was able to work alongside some amazing people who work for Priority1. The best part was bouncing ideas off each other and having everyone give input to the site as we wanted a well-rounded website that all Priority1 employees could be proud of.” — Lydia Caddy, Digital Marketing Specialist.
As Priority1 grows rapidly, Lydia is driven to aid the company with consistent and flawless marketing material while upholding a cohesive brand. She enjoys delving into analytics and uncovering what works and what doesn’t. She also strives to keep up with ever-changing marketing trends to continue producing impressive work. Her advice for new employees is to “always ask questions and go above and beyond to find ways to add value to the company.”
“Lydia is a true asset to every department of Priority1. In addition to her keen eye for design, she has played a significant role in building out Priority1’s brand. I’m grateful to have an employee that is always willing to go the extra mile and showcase her dedication to Priority1.” — Wendy Brightwell, Vice President of Talent Acquisition.
Lydia has a passion for athletics and professional sports outside of the office. She often watches and follows sporting events, rooting for the Arkansas Razorbacks or Green Bay Packers. Outside of practicing her golf swing any chance she gets with her husband, Evan Caddy, she played softball during her youth and won three state championships at North Little Rock High School. Her tournament team later went on to win a World Series. Lydia’s most admired person is her mother, who inspires her daily. “She has always been and continues to be my biggest cheerleader. I hope that I can be half the woman she is one day. She is intelligent, creative, strong-willed, and the most loving mom I could ever have.”
During her undergrad years, Lydia was an active member of Up ’til Dawn, an organization that raised money for St. Jude. During her time there, the program successfully reached its fundraising goals each year and raised a record-breaking $106,000. After graduating, she continued her passion for philanthropy with St. Jude and is now a member of the Justin Moore St. Jude Golf Classic Committee.
Congratulations from all of us at Priority1 for your incredible accomplishments, Lydia. As our Marketing Department’s leader, you have achieved immeasurable success, and we are thrilled to recognize you for your dedicated work and achievements.
Tune in next quarter to see who Priority1 names Employee of the Quarter for Q2 of ’22!