When you’re looking for a freight agent program, commission splits and technology features get all the attention. And they matter. But there’s a bigger question most agents don’t think to ask until it’s too late: Who actually owns the company you’re building your business with, and what are they optimizing for?
At Priority1, the answer is simple. We’re privately held. We’re debt free. We don’t have shareholders demanding quarterly returns or private equity firms looking for their exit. Every decision we make is based on what’s best for our people and our partners—because those are the only people we answer to.
That might not sound flashy. But if you’ve ever been with a brokerage that got acquired, restructured, or squeezed by investors, you know exactly why it matters.
No Shareholders. No PE Firms. No Hidden Agendas.
The logistics industry has seen a wave of mergers, acquisitions, and private equity buyouts over the past several years. What usually follows is predictable: leadership changes, cost-cutting, agent programs getting restructured, support teams getting downsized, and the people who built the business getting treated like line items on a spreadsheet.
Priority1 doesn’t operate that way. As a privately held, debt-free company, we have the freedom to invest in what actually matters—our technology, our people, and our agent partnerships—without pressure from outside investors looking for short-term returns. When we make a decision about how to support our agents, it’s because it’s the right thing to do for the long term. Not because a board told us to.
That stability isn’t just a talking point. It’s the foundation your business is built on. When you partner with Priority1, you’re not wondering whether the company will look the same in two years. We’ve been building this since 1995, and we’re not going anywhere.
We Actually Take Care of Our People
Every company says they value their people. Priority1 actually shows it. We invest heavily in the teams, technology, and infrastructure that support our agents and their customers—because when the people around you are set up to succeed, you succeed too.
That commitment extends to everyone in the Priority1 ecosystem—our agents, our internal teams, our carrier partners, and our customers. We don’t cut corners on support to protect a margin for investors. We reinvest in the people and tools that drive this business forward, because that’s what a privately held company with a long-term mindset actually does.
The result? People stay. Your support team knows your account. Your technology keeps getting better. And your partnership with Priority1 gets stronger every year—not weaker.
A True One-Stop Shop for Your Customers
Priority1 is a full-scale 3PL covering every mode of transportation outside of small pack. LTL, full truckload, expedited, air freight, international, drayage, flatbed, temperature-controlled, hazmat, high-value—we handle it all. That means your customers get one point of contact for everything, and you don’t lose business because your brokerage can’t support a mode they need.
With partnerships across thousands of national and regional carriers—including over 47,000 full-truckload carriers—you’ll have the capacity access and pricing power to compete in any lane. Our diverse LTL portfolio includes national, regional, and micro-regional partners who are service leaders in their geographic footprints.
Technology Built for Agents, by People Who Get It
Cabo® is Priority1’s proprietary transportation management system, built in-house from the ground up. It’s not a repackaged third-party platform. Cabo® gives you multimodal quoting, dispatch, and real-time tracking in a single, mobile-friendly dashboard. It includes freight bill auditing, dispute workflow, and customizable reporting—all cloud-hosted so you can work from anywhere.
Both you and your customers can access Cabo® from any device. That kind of visibility builds trust with your shippers and makes your life easier on a daily basis.
Back-Office Support That Actually Supports You
Our back office is fully staffed and handles billing, collections, disputes, claims, and more so you can focus on what generates revenue—finding customers and moving freight. Every agent gets assigned, dedicated support:
- Agent Development contact
- Financial Analyst
- Key Account Reps
- Billing and collections team
- Claims team
- Strategic management access
When you onboard, a dedicated specialist helps train and transition your business from day one—with no upfront costs. We also provide ongoing sales training for your reps because your growth is our growth.
Uncapped Commissions. No Restrictions. No Games.
Priority1 offers competitive, uncapped commissions paid twice a month. No territory restrictions—if you can win the business, it’s yours. We don’t cap your earning potential, and we don’t limit where you can sell. We want you to grow as big as your ambition allows.
What Our Agents Say
The best measure of any agent program is what the agents themselves say. Here’s what Priority1 agents consistently tell us:
“Priority 1 has been the best platform for my business that I have experienced. I have nearly 10x’d since starting with them. They have dedicated back-office support, state-of-the-art software, and some of the most competitive rates. They are a company that not only values my business but acts as a TRUE partner.”
“We started with Priority1 about ten years ago. We have seen Priority1 apply so many resources towards development, training, and creating a multi-functional platform through the years.”
That kind of loyalty doesn’t happen by accident. It happens when a company keeps its promises year after year.
The Bottom Line
There are a lot of freight agent programs out there. Some offer big commissions. Some offer great technology. Very few offer what Priority1 does: a privately held, debt-free company with no outside investors, a genuine commitment to its people, best-in-class technology, full multimodal capability, and a track record that goes back three decades.
We’re not building this for a quarterly earnings call. We’re building it for the agents and employees who make Priority1 what it is. If that sounds like the kind of partnership you’ve been looking for, we’d love to talk.
Ready to learn more?
Visit priority1.com/agents or contact us to start the conversation.
